At the tender of age of 13, while living in her native Russia, Doe Deere became a trend-setting entrepreneur. Doe Deere loved temporary tattoos and wearing them stoked the interest of her peers, so she began selling the temporary tattoos she loved. Fast forward to Manhattan in 2008, and we find Doe Deere launching a makeup line because she could not find the bold and vibrant lip, eye, nail, and hair colors that she craved to express her uniqueness. Named Lime Crime because lime is Doe’s favorite color, the company offers makeup “as colorful as a rainbow and as magical as a unicorn.”
When Doe Deere arrived in New York, she had dreams of being a musician, and for a short time, she was in a band. Always interested in fashion, Doe enrolled in FIT with a major in fashion design. Always wanting to celebrate her uniqueness and to express herself with vibrant colors, Doe was disappointed she could not find the bold colors she craved to compliment her fashion designs. The fashion trend in 2008 when Lime Crime launched was toward the natural look and the wearing of beige, nude, or muted colors. Always intrigued by deep, vibrant colors instead of bland beiges and since the colors Doe wanted were not available; she decided to make them herself.
Doe Deere’s idea about makeup is as bold as the colors Lime Crime produces. Doe does not feel makeup should hide imperfections but provide an opportunity for a person to express their uniqueness. Not for the quiet or faint of heart, Lime Crime offers bold colors for the lips, eyes, hair, and nails. The varied and unique color palette of Lime Crime gives individuals the opportunity to express themselves and their uniqueness through color. Lime Crime encourages individuals to be bold and fearless, and they offer lip, eye, hair, and nail color that enables people to do just that.
The trademark of Lime Crime is, “Beauty with a touch of rebellion, pretty with a touch of grunge.” Lime Crime offers a variety of lip finishes including plush, matte, and metallic. Colors are unusual names like Raisin Hell, Siren, Happi, and Passion Fruit. They also offer iridescent lip toppers to make a bold statement. There are extensive ranges of colors in Lime Crime’s eye palette, and they provide full coverage, tints, and highlighter for hair. Lime Crime rounds out its makeup line with chromatic pop on nails and makeup brushes.
All of Lime Crime’s makeup is certified vegan and cruelty-free by PETA and Leaping Bunny. Lime Crime is the perfect merger of makeup and fashion. Embrace your uniqueness and let Lime Crime makeup magnify who you are!
To learn more, read http://inspirery.com/doe-deere/.