NewsWatch may appear like an insignificant player in the general television market in the US, although it’s not the case when you think of the influence it has on its viewers. Since its establishment in 1989, the show has increased its regular base of followers to millions and has become a reliable source of news on medical breakthroughs, product releases, among other stories.
Many firms can’t ignore this, especially those considering penetrating the United States market. NewsWatch has successfully worked with several of them, promoting their product releases and campaigns without being very costly. Avanca, a popular Dutch firm which focuses on smartphones, recently run a promotional campaign with NewWatch.
Avanca was advertising Ockel, a line of groundbreaking, affordable pocket PCs. The firm decided to contact NewsWatch and engage them to assist in promoting the campaign. NewsWatch scheduled the portion to run simultaneously with the campaign to enable the viewers to participate instantaneously after watching that segment. Avanca was resounding that NewsWatch was among the major reasons that made their campaign successful.
NewsWatch is a television show that airs weekly for 30 minutes in over 200 markets in the United States. It airs on ION and AMC Network. Since it started operating in 1989, the program has aired over 1000 episodes. The content aired by NewsWatch covers a broad range of topics including consumer & business issues, new product releases, health & medical breakthroughs consumer electronics, fashion, travel & tourism, and public awareness campaigns.
The show has in the past year hosted hundreds of celebrities including Phil Mickelson, Julianne Moore, Carrie Underwood, among others. Hundreds of topnotch companies have also appeared on NewsWatch in the past year, some of them are Discovery Channel, Toyota, and American Heart Association, among others. Michelle Ison and Andrew Tropeano are the hosts of NewsWatch. The show also highlights reports by Scott Steinberg, Eric Forrest, Amanda Forstrom, Chris Vaughn, and Susan Bridges.